Roll over image to zoom in
Visit the Cheekbone Beauty Cosmetics INC store
Uprise Mascara
Plant-Preferred members get FREE shipping on this and thousands of other eligible products, no minimums.
- Always vegan / plant-based
- Trusted by 400K customers
- 1% donated to animal sanctuaries
- 30-day returns
About this item
Clean, Natural-Looking Volume with Lash-Loving Ingredients
Looking for a clean mascara that delivers length, lift, and buildable volume without compromising on ingredient quality? Meet Uprise Mascara — our best-selling, 99% natural mascara designed to define, separate, and enhance lashes while remaining lightweight and comfortable for all-day wear.
Now available in an upgraded component that is nearly twice the size, Uprise features the same fan-favourite formula with a new curved brush engineered to hug the lash line, lift from root to tip, and reach even the smallest lashes with ease.
What Is Uprise Mascara?
Uprise Mascara is a clean, vegan mascara formulated with naturally derived ingredients that help create fuller, longer-looking lashes while supporting lash health. The lightweight formula builds beautifully without clumping, flaking, or weighing lashes down.
Whether you're looking for natural everyday definition or more dramatic volume, Uprise allows you to customize your look one coat at a time.
Why You'll Love It
99% Natural Formula
Made with naturally derived ingredients that help define lashes while maintaining comfortable wear.
Buildable Volume & Length
Apply one coat for soft, everyday definition or layer for increased volume and impact.
New Curved Brush Design
Designed to lift, separate, and coat lashes from root to tip while reaching even the smallest corner lashes.
Lightweight, Comfortable Wear
Creates visible volume and definition without feeling heavy or stiff.
Helps Minimize Smudging & Flaking
The quick-drying formula helps lashes stay defined throughout the day.
Vegan & Cruelty-Free
Made without animal-derived ingredients and never tested on animals.
Nearly Twice the Product
More of the mascara you already love in an updated, easy-to-use component.
Hero Ingredients
Volcanic Pumice Stone Powder
Helps create lightweight volume and definition without weighing lashes down.
Sunflower & Carnauba Waxes
Responsibly sourced natural waxes help lift, separate, and hold lashes in place.
Argan Oil
Rich in nourishing fatty acids that help condition lashes and support softness and flexibility.
Who It's For
Anyone looking for a clean mascara with natural ingredients
People who want buildable volume without heaviness
Those with sensitive eyes seeking comfortable wear
Anyone looking for a vegan and cruelty-free mascara
Beauty lovers who prefer natural-looking lashes with customizable impact
Finish & Wear
Texture: Lightweight cream
Coverage: Buildable
Effect: Lengthening, volumizing, separating
Finish: Natural to dramatic, depending on application
Wear: Comfortable, flexible, non-crunchy
Frequently Asked Questions
Is Uprise Mascara vegan?
Yes. Uprise Mascara is vegan and cruelty-free.
Can I build multiple coats?
Absolutely. The formula is designed to layer easily, allowing you to customize your lash look from natural definition to fuller volume.
Does Uprise Mascara contain natural ingredients?
Yes. The formula is 99% natural and includes volcanic pumice stone powder, plant-derived waxes, and nourishing argan oil.
Is Uprise Mascara suitable for sensitive eyes?
Many customers with sensitive eyes enjoy Uprise because of its lightweight, naturally derived formula. As with any cosmetic product, individual sensitivities may vary.
What makes the new brush different?
The curved brush is designed to follow the natural shape of the lash line, helping lift, separate, and coat lashes more evenly from root to tip.
How is Uprise different from conventional mascaras?
Uprise combines clean beauty principles, naturally derived ingredients, buildable performance, and lash-conditioning ingredients to create defined, healthy-looking lashes without unnecessary heaviness.
11 ml | 0.37 fl oz
FREE delivery for Plant-Preferred members.
1-3 days for most vendors · International up to 7 days
30-day, most non-perishables

Plant-Preferred membership
Members get FREE shipping on this and thousands of other eligible products, no minimums. One flat $14.99 covers shipping for everything else in your order.
Try freeHow to measure
Sizing is set by each independent brand rather than by Vegan America, so compare your own measurements with the brand's chart for this product before choosing a size.
| Measurement | How to take it |
|---|---|
| Chest | Around the fullest part of the chest, under the arms, keeping the tape level. |
| Waist | Around the natural waist at its narrowest point, without pulling tight. |
| Hip | Around the fullest part of the hips and seat, with your feet together. |
| Inseam | From the top of the inner thigh straight down to the ankle bone. |
Measure over light clothing and keep the tape snug but not tight. The fit notes under “About this item” say whether this piece runs relaxed or fitted, and every order is covered by 30-day returns.
$34.00 USD
Frequently bought together
Three animal-free staples from independent brands, one cart.

Uprise Mascara
$34.00
Total price
0 items
$0.00
I wore it for hours and had no flaking, no smudging and the length was STUNNING! I absolutely love the way it can be layered, feels super light on and doesn't clump at all!
I am in love with the Uprise Mascara. I have very sparse lashes and I now feel like my lashes and be seen! I am in my late 60's and after using this for almost a month, I feel like my lashes are also healthier. I followed Breanne's advice from her Instagram post and curled lashes, then applied a coa...Read more
I love the brush of this mascara. It strokes my lashes smoothly without clumping. Perfect for daily use.
I love the mascara! Its so silky smooth to put on, not clump at all, it easily separates lashes and is buildable. I have short blonde lashes and this mascara has taken them to next level. Improved length and volume.
Love this for a non-waterproof, gentle, easy-to-remove option! The slim curved brush is perfect for getting to every lash without making a mess. The formula is quite buildable. Stays on surprisingly well and doesn't flake or smudge, which nearly every other mascara does on me. All bets are off if you cry or get sprayed in the face with a garden hose, but for ordinary days or evenings out it's really nice.