About Vegan America
Vegan America was born out of a simple belief: what we choose to eat and buy every day has the power to change the world. We're not here to preach. We're here to build.
Our Mission
We're building a place where people who are curious about plant-based living, or already fully vegan, can come together, discover better options, and use their collective voice to make a real difference.
When more people consume plant-based, the impact ripples outward: it eases the strain on our environment, gives countless animals a chance at life free from suffering, and supports healthier bodies and communities.
"As long as there are slaughterhouses, there will be battlefields." — Leo Tolstoy
Our marketplace brings together hundreds of brands offering food, apparel, cosmetics, and more, always 100% plant-based. But Vegan America is bigger than shopping. It's about proving that when enough of us show up, businesses listen, products change, and the future shifts.
Meet the Founders
Vegan America was founded by Yaron and Jonathan (use bold button on their names), lifelong vegans who built this marketplace out of conviction, not convenience. After years of seeing how hard it can be to find trustworthy plant-based products, and how much harder it can be for ethical brands to reach the people who want them, they set out to fix both problems at once.
Their mission is simple: make plant-based consumption more accessible and more affordable for everyone. Not just for committed vegans, but for anyone curious enough to try a kinder way of eating, dressing, and living. Because real change happens when the better choice also becomes the easier choice
Our Community
Vegan America is open to everyone: vegans, vegetarians, flexitarians, omnivores, the simply curious. Anyone who wants to explore a kinder, healthier, more sustainable way forward. We will always remain inclusive, welcoming, and supportive.
What started as a small online community has grown into one of the largest networks of vegan-minded and plant-curious people in the United States. Our collective voice creates real impact: when we support better products, brands listen.
Rated 4.7/5 by 10,900+ customers across the marketplace.
Supporting Vegan Businesses
Behind every vegan product is a founder making a values-driven choice in a competitive world. These businesses are often independent, mission-led, and committed to doing the right thing, even when it's harder or more expensive. Vegan America was built to help them survive, grow, and thrive.
- Verified Vegan: every product is verified, no greenwashing
- Direct to Consumer: products ship straight from the brands
- Visibility for Independents: smaller brands discovered alongside big names
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An Audience That Cares: hundreds of thousands of values-driven shoppers
Giving Back: 1% for Animal Sanctuaries
We commit 1% of every order (bold the "1% of every order" part) to support animal sanctuaries across the country. Animals rescued from abuse, neglect, or exploitation deserve more than safe shelter. They deserve dignity, ongoing care, and permanent homes.
We publish our impact so you can see exactly where contributions land. No vague promises.
Where it goes
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Lifelong care and rehabilitation
- Habitat and enrichment programs
- Rescue operations in crisis
- Education and outreach
See Your 1% in Action
A look inside one of the sanctuaries supported by your purchases.
For Shoppers
When you shop on Vegan America, you're supporting vegan founders, helping ethical businesses grow, and standing with rescued animals. Every purchase is a vote for the kind of economy we want to see.
For Businesses & Service Providers
if you run a vegan brand/service, we invite you to join our marketplace and commit 1% of annual sales to animal sanctuaries. Lead by example, align with values customers care about, and help make kindness a business standard.
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Vegan America is a movement. And we're just getting started. 🌱