Sustain Lipstick, Shade Melissa | Inspired by Joy
Want a lipstick that gives you gorgeous colour while backing a worthwhile cause? Say hello to Sustain Lipstick in shade Melissa, a limited-edition team-up between Cheekbone Beauty and makeup artist Melissa Virdo. Built around the theme of Joy, this warm and easy-to-wear shade honours the little moments of care, self-assurance, and togetherness that remind us who we are.
As with every shade in the Sustain Lipstick line, Melissa is made with a creamy, comfortable formula that applies smoothly and delivers rich, pigmented colour in a lightweight wear. It comes in refillable packaging designed with both people and the environment in mind. This is more than just a lipstick - it's a symbol that beauty can bring comfort and drive real change. A share of proceeds from each purchase goes to Ronald McDonald House Charities, supporting families so they can remain close to one another while their children receive necessary medical treatment.
What Is Sustain Lipstick in Shade Melissa?
This limited-edition, refillable lipstick pairs bold, long-wearing colour with a clean, vegan formula, born from a purpose-driven partnership centered on joy, compassion, and giving back.
Why You'll Love It
- Rich, Comfortable Colour: A creamy, smooth formula provides vivid colour payoff with an all-day lightweight feel.
- Refillable & Sustainable: Built to cut down on waste - simply swap in a new bullet when you need a refill, rather than replacing the whole product.
- Clean, Vegan Formula: Made using carefully chosen ingredients that are vegan and cruelty-free, meeting Cheekbone Beauty's Biinaad Clean Standards.
- Beauty with Purpose: A portion of every sale of this shade contributes to Ronald McDonald House Charities, helping give families a home away from home while their children undergo medical care.
The Story Behind Shade Melissa (Read the Blog Here)
When Melissa Virdo teamed up with Cheekbone Beauty, deciding on a charity partner wasn't a hard choice. As a makeup artist, she has long held the view that beauty means more than just how someone looks - throughout her career, she's seen small acts of self-care help people feel seen, supported, and more themselves.
That outlook is what led her to Ronald McDonald House Charities. Having volunteered her time doing makeup for mothers staying at Ronald McDonald House, Melissa saw first-hand how much even a brief, quiet moment of care could mean to someone. These mothers had lives centered entirely on caring for their children, and giving them a moment just for themselves became a way of showing that they mattered too.
Shade Melissa draws its inspiration from Joy - the joy of connection, resilience, hope, and looking out for one another. It's a tribute to the moments of light that emerge even in life's toughest chapters, rooted in the idea that beauty can help someone feel seen, cared for, and confident.
Key Features
- Creamy, richly pigmented formula
- Lightweight, comfortable wear
- Vegan and cruelty-free
- Refillable lipstick packaging
- Designed with sustainability in mind
- Limited-edition collaboration with Melissa Virdo
Finish & Performance
- Texture: Creamy lipstick
- Finish: Soft satin
- Coverage: Rich, full colour
- Feel: Smooth, lightweight, and comfortable
Frequently Asked Questions
What sets Sustain Lipstick in shade Melissa apart from other Sustain Lipstick shades?
This is a limited-edition collaboration with makeup artist Melissa Virdo, built around the theme of Joy, with a portion of proceeds from each sale going to Ronald McDonald House Charities.
Is the formula vegan?
Yes - shade Melissa is vegan, cruelty-free, and meets Cheekbone Beauty's Biinaad Clean Standards.
Who benefits from this collaboration?
A portion of proceeds from every sale of Sustain Lipstick in shade Melissa is donated to Ronald McDonald House Charities, helping keep families together while their children receive life-saving medical treatment.
