Bring some heat to your jerky lineup with Jalapeño Barbecue, the latest and spiciest flavor yet from All Y'alls Foods. Sweet, smoky barbecue notes lead into a bold jalapeño finish, delivering an approachable spice level that has shoppers reaching for more. Crafted from whole, non-GMO soybeans and olive oil, each 2.69 oz bag delivers 15g of protein, 8g of fiber, and 0mg cholesterol. As part of The Smarter Jerky™ line, it delivers the protein, chew, convenience, and bold taste jerky fans expect, while adding real fiber and swapping animal protein for plant protein. That makes it a smart snacking option for meat eaters, flexitarians, vegetarians, and vegans alike. Rooted in Texas and inspired by the bold flavors of the Panhandle Plains, Jalapeño Barbecue is made for eating straight from the bag or mixing into salads, bowls, tacos, chili, and other dishes. Snack it. Top it. Cook it.
Why retailers will love it:
- A new, eye-catching flavor with strong barbecue appeal
- The boldest, spiciest flavor in the All Y'alls lineup
- 15g of protein per bag
- 8g of fiber per bag
- 0mg cholesterol
- Made from whole, non-GMO soybeans
- Made with olive oil
- About 50% less sodium compared to the previous jerky recipe
- Only 400mg of sodium per bag
- Certified Vegan
- Satisfying, traditional jerky-style chew
- Broad appeal reaching meat eaters and flexitarians, not just vegan shoppers
- Shelf-stable and simple to merchandise
- Individually packaged for easy grab-and-go sales
- Texas-born with a bold regional flavor identity
- Backed by a mission-driven brand with over 600,000 bags sold to date
- Carried by H-E-B for more than six years
Flavor profile: Sweet • Smoky • Spicy
Expect a sweet, smoky barbecue taste upfront, followed by a bold jalapeño heat. This is the hottest flavor in the lineup so far, making it a great pick for shoppers who seek out spicy snacks.
Key product details:
- Case pack: 6 individual bags
- Bag size: 2.69 oz
- Total case weight: 16.14 oz
- Suggested retail price: $8.49 per bag
- Protein: 15g per bag
- Fiber: 8g per bag
- Sodium: approximately 400mg per bag
- Cholesterol: 0mg
- Primary protein source: whole non-GMO soybeans
- Oil used: olive oil
- Dietary positioning: Certified Vegan, plant-based, non-GMO
- Shelf life: 12 months
- Country of origin: United States
- Brand origin: Born in Texas
This bold, spicy jerky adds 15g of protein and 8g of fiber per bag along with the satisfying chew shoppers look for, all without the cholesterol found in animal-based jerky.
Suggested merchandising placement for Jalapeño Barbecue:
- Within the main jerky and meat snack section, alongside traditional beef, turkey, and specialty jerkies
- In grab-and-go snack displays
- Near craft beer, beverages, and road-trip snack sections
- Within high-protein, better-for-you, or outdoor-lifestyle displays
- Grouped with other All Y'alls Foods flavors to showcase the full lineup
Avoid limiting placement to only a vegan or specialty-diet section. This product performs best in the main jerky set, where it can draw interest from meat eaters, flexitarians, and plant-based shoppers alike.
