Jalapeño BBQ Jerky | Retail 6-Pack (The Smarter Jerky™)

Turn up the heat in your jerky set with Jalapeño Barbecue, the newest flavor from All Y'alls Foods and our spiciest jerky yet.

It combines sweet, smoky barbecue flavor with a bold jalapeño finish, creating an approachable heat that keeps customers coming back for another bite. Made from whole, non-GMO soybeans and olive oil, every 2.69 oz bag provides 15g of protein, 8g of fiber, and 0mg cholesterol.

The Smarter Jerky™ gives shoppers the protein, chew, convenience, and bold flavor they expect from jerky, while adding meaningful fiber and using plant protein instead of animal protein. It is an excellent choice for meat eaters, flexitarians, vegetarians, and vegans looking for a smarter everyday snack.

Born in Texas and inspired by the bold flavors of the Panhandle Plains, Jalapeño Barbecue is built for snacking straight from the bag or adding flavorful plant protein to salads, bowls, tacos, chili, and more.

Snack it. Top it. Cook it.

Why retailers will love it

• New, attention-getting flavor with strong barbecue appeal
• The spiciest flavor in the All Y'alls lineup
• 15g of protein per bag
• 8g of fiber per bag
• 0mg cholesterol
• Made from whole, non-GMO soybeans
• Made with olive oil
• Approximately 50% less sodium than the previous jerky formulation
• Just 400mg of sodium in the entire bag
• Certified Vegan
• Satisfying chew made for the traditional jerky set
• Appeals beyond vegan shoppers to meat eaters and flexitarians
• Shelf-stable and easy to merchandise
• Individually packaged for grab-and-go sales
• Born in Texas with a bold regional flavor
• Mission-driven brand with more than 600,000 bags sold
• All Y'alls Foods has been sold at H-E-B for more than six years

Flavor profile

Sweet • Smoky • Spicy

A sweet and smoky barbecue flavor up front, followed by a bold jalapeño kick. This is our hottest flavor by far and a strong choice for shoppers who actively seek spicy snacks.

Key product details

• Case pack: 6 individual bags
• Bag size: 2.69 oz
• Total case weight: 16.14 oz
• Suggested retail price: $8.49 per bag
• Protein: 15g per bag
• Fiber: 8g per bag
• Sodium: Approximately 400mg per bag
• Cholesterol: 0mg
• Primary protein: Whole non-GMO soybeans
• Oil: Olive oil
• Dietary positioning: Certified Vegan, plant-based, and non-GMO
• Shelf life: 12 months
• Country of origin: United States
• Brand origin: Born in Texas

A bold, spicy addition to the jerky set that gives shoppers 15g of protein, 8g of fiber, and the satisfying chew they want, without the cholesterol found in animal-based jerky.

Suggested merchandising

Place Jalapeño Barbecue:

• In the primary jerky and meat snack set
• Besides traditional beef, turkey, and specialty jerkies
• In grab-and-go snack displays
• Near craft beer, beverages, and road-trip snacks
• In high-protein, better-for-you, and outdoor-lifestyle displays
• Alongside the other All Y'alls Foods flavors for a complete flavor assortment

I would specifically avoid positioning it only in a vegan or specialty-diet section. Its strongest opportunity lies in the main jerky set, where it can attract meat eaters, flexitarians, and plant-based shoppers.