30-day returns on most non-perishables. Food items can’t be returned but are refundable (read more)
1-3 days delivery for most vendors.
International up to 7 days.
- Always vegan / plant-based
- Trusted by 400K customers
- 1% donated to animal sanctuaries
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The Curl Gel That Defines Without Crunch, Flaking, or Residue
Low to medium porosity hair needs a gel that actually absorbs — not one that sits on top and leaves your curls stiff. Curling Custard is formulated with Mango Butter, Babassu Oil, and Baobab Oil to deliver soft, flexible hold with defined, bouncy curls that last all day. No crunch. No flakes. No white residue.
"After 6 weeks of using Curling Custard, my 4A curls are perfectly defined and bouncy all day. No more crunchy gel feeling!"
— Destiny R., Verified Buyer
Why You'll Love It
- Mango Butter — deeply moisturizes and restores hair elasticity
- Babassu Oil — moisturizes and softens hair, reducing frizz
- Baobab Oil — strengthens hair, improves elasticity, and repairs damage
- Camellia Seed Oil — nourishes hair, adds shine, and promotes smoothness
- Licorice Root Extract — soothes the scalp, reduces inflammation, and supports hair growth
- Marshmallow Root — detangles hair, adds slip, and provides moisture
- Rosemary, Spearmint, and Lavender — stimulate the scalp and refresh with a cooling sensation
- Custom formulated for low to medium porosity hair — ideal for 3C–4C textures
What Customers Are Saying
"I've tried every curl gel on the market and this is the only one that gives me definition without the crunch. My 4B curls are so defined and soft — and it lasts for days."
— Verified Buyer
Available in 8oz and 32oz.
Storage: Keep cool or refrigerate to maintain freshness.
Organic • Vegan • Cruelty-Free • SLS-Free • Paraben-Free • No Synthetic Fragrance • Made in the USA

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$22.22 USD
It’s a fantastic product. Love it. 😍😍😍
Holds the curls and gives body
I love the products, they keep my hair moisturized and now my hair is starting to groe back and it looks healthier than ever.
Leaves my hair nice, moisturized, and way wavier than before 🙂
There is nothing as consistent and as good as this brand. I know what I am getting every time