{"title":"FYTA","description":"\u003cp\u003eJust over a decade ago, while serving as a military combatives instructor and prepping for my next UFC fight, I tore ligaments in both of my knees. Unable to teach or train for nine months, I went on a deep dive to find out what foods could help me heal as quickly as possible, a search documented in \u003cem\u003eThe Game Changers\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003eMy first revelation came after learning that the Roman gladiators were called \u003cem\u003eHordearii\u003c\/em\u003e – Latin for “Barley Men” – because their diet centered around barley and beans. As explained in the film, modern nutrition science has now confirmed that this kind of plant-centered eating pattern serves as an ideal foundation for strength, energy, recovery, and overall health.\u003c\/p\u003e\u003cp\u003eMore than three years after the release of \u003cem\u003eThe Game Changers\u003c\/em\u003e, my work has come full circle with the introduction of FȲTA, a revolutionary new protein formula made from upcycled barley and whole ground lupin, a bean prized in early Rome and other ancient cultures around the world.\u003c\/p\u003e\u003cp\u003eThe fusion of these two ancient staples is ideal for athletes, weekend warriors, or anyone looking to level up their game. I hope it serves you well.\u003c\/p\u003e\u003cp\u003eYours in strength and health,\u003c\/p\u003e\u003cp\u003eJames Wilks\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/fyta.com\/pages\/our-story\"\u003eLEARN MORE ABOUT FȲTA\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"elite-plant-protein","title":"Elite Plant Protein","description":"\u003cp\u003e\u003cstrong\u003eFȲTA Elite Plant Protein\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFounded by the creators of \u003cem\u003eThe Game Changers\u003c\/em\u003e documentary, FȲTA is the world's first line of clean, delicious plant-based sports nutrition products built to optimize both performance and health. #FȲTAFUEL. FȲTA Elite Plant Protein is the first product in the line of FȲTAFUEL products.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFȲTA Elite Plant Protein\u003c\/strong\u003e features a proprietary blend of easy-to-mix, fast-absorbing protein made from upcycled sprouted barley (an ancient grain) and whole ground lupin (an ancient bean). This unique formulation not only offers you high-quality, highly digestible plant protein with superior taste and texture, but also has one of the world's lowest environmental footprints.\u003c\/p\u003e\u003cp\u003eOur smooth, delicious, easily digestible plant protein is formulated to optimize lean muscle without compromising your health... or the planet’s.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProduct Specifications- \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e30g Fast-absorbing Protein\u003c\/li\u003e\n\u003cli\u003eAll 9 Essential Amino Acids\u003c\/li\u003e\n\u003cli\u003e3g of gut-friendly fiber\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FYTA","offers":[{"title":"Creamy Chocolate","offer_id":48157068689646,"sku":"2012201","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Café Latté","offer_id":48157068722414,"sku":"2012401","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Caramel Vanilla","offer_id":48157068755182,"sku":"2012301","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/1398\/9358\/files\/FYTA_Mockup_CreamyChocolate_1_front.jpg?v=1781637858"},{"product_id":"beverage-frother","title":"Beverage Frother","description":"\u003cp\u003eA beverage frother by FYTA brings café-quality texture to your everyday drinks.\u003c\/p\u003e","brand":"FYTA","offers":[{"title":"Default Title","offer_id":48157068787950,"sku":"92042200","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/1398\/9358\/files\/Still2025-03-04115258_2.2.1copy.png?v=1781637860"},{"product_id":"fȳta-blender-bottle","title":"FȲTA Blender Bottle","description":"\u003cp\u003e\u003cstrong\u003eFYTA BlenderBottle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003eFYTA BlenderBottle\u003c\/strong\u003e features a Stainless Steel push-button insulated protein shaker that provides a sleek style. The bottle’s spill-proof locking lid opens and closes with the touch of a button. A flexible, ergonomic carry loop provides a comfortable hold. Double-wall insulated stainless steel keeps drinks cold for up to 24 hours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDouble-wall insulated stainless steel\u003c\/li\u003e\n\u003cli\u003eRounded base for better mixing\u003c\/li\u003e\n\u003cli\u003eLockable flip cap keeps your drinks secure\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMeasurement markings\u003c\/li\u003e\n\u003cli\u003eBPA and phthalate-free\u003c\/li\u003e\n\u003cli\u003ePatented mixing system\u003c\/li\u003e\n\u003cli\u003eSize - 24oz\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e#FȲTAGEAR\u003c\/p\u003e","brand":"FYTA","offers":[{"title":"Default Title","offer_id":48157068820718,"sku":"92022300","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/1398\/9358\/files\/FYTALifestyleShoot_-29.jpg?v=1781637858"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/1398\/9358\/collections\/fyta-9-zxv8-g-collection--l9m7vh.webp?v=1781727236","url":"https:\/\/vegan-america.com\/collections\/fyta.oembed","provider":"Vegan America","version":"1.0","type":"link"}